It's no suprise that charity shops and second hand stores are doing well in the recession. Stockholm's fashion store Filippa K opened a second hand outlet last year, selling past season pre-owned items on commission. It's apparently going down a storm so perhaps the suprising thing here is that more brands haven't tried to cash in on the action by keeping second hand sales of their brand in house. There seem to be so many benefits to doing it - from sustaining customer relationships, protecting the brand image (i.e. stopping everyone selling your brand on eBay), building your 'green' image and of course making some extra cash.
http://www.filippa-k.com/stores/press-second-hand.html
No comments:
Post a Comment