Grabbed one of their new leaflets today. Had to share as it's even better than I could have hoped.
The eye-catching front has a picture of the owner... on first glance i thought he was holding a huge bottle of coke but alas no. It's still a great stance he's got though. On the back it gives a list of things the Energy Dictator gives you. It's nice how ... for Amsterdammers is their USP... but that's not the best of it... its the promise of 'exclusive membership of his Energy Dictator Party' that does it for me with a list of supporting brands' including that well known brand 'And of course all kinds of alcohol and soft drinks'.... but no, that's not the end of my amusement; the website that doesn't even exist is a special treat. Just looking like you have a website is enough for them. Who ever really looks at that stuff anyway? It's all about image. I like that Energy Dictator know that.
Here's the link though... just for professionalism.
www.energydictator.com
The promise of party membership is pretty compelling. But I like that he's moving from a retail/product environment to a value-added service brand. Free energy advice - it's essentially a medical clinic, as well as somewhere to get your groceries.
ReplyDeleteHow did this go unnoticed after 2.5 years living directly above it?