Research: In-Store Triggers

According to a new research report from US retail consultancy Miller Zell, shoppers are finding in store communications more effective than out of store, 2/3rds are now likely to make shopping lists before convenience shopping and Gen X and Y want more product comparison information in store. For more stats and information on the study see this quick 2 page pdf.

http://insidetheaisle.com/wp-content/uploads/2009/04/hand-out-shopper-media-final.pdf

And here's an in depth report on US shopper behaviour from the same company. It also highlights the interesting rise in pre-planning and research across shopper categories.

http://insidetheaisle.com/wp-content/uploads/2009/03/shopper-behavior-study-2009-full-report.pdf