Research: Store of the Future

The Centre for Retail Research has been commissioned by Visa Europe to investigate the Store of the Future 2012-15 by interviewing 300 retailers (27,000 stores and €308bn sales) in seven European countries and 1,000 shoppers.

The Report itself has not been published and is confidential to Visa. It deals with the use of technology by customers, shopping by mobile/cellphone, virtual shopping for fashion, changes in payment systems, green retailing, the use of physical stores for Internet shopping and many other topics of customer and retail interest.

There are two briefing papers, which can be downloaded here www.retailresearch.org/latest_research/index.php