Urban Outfitters is planning to launch a wedding brand after posting a record profit in 2009.
U.O. officials said the company will open a new bridal business in time for Valentine’s Day 2011.
Chief Executive Officer Glen Senk says the Philadelphia-based company’s Urban Outfitters and Anthropologie stores frequently sell to brides and bridal parties, so a foray into the wedding industry makes sense. The new brand is yet to be named.
Company research indicates the average wedding costs about $45,000 and brides spend $4,500 on clothing and accessories.
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