http://green.ebay.com/
eBay is launching a green shopping site and ad campaign. For the first 250,000 users who pledge to reuse on eBay, the company will preserve one acre of rainforest.
The mantra of the campaign's site says that purchasing used is as beneficial to the environment – and as helpful – as recycling or conservation. Director of eBays 'Green Team' Amy Skoczlas Cole, comments, “Most people think you have to make a product in a certain way with a certain set of ingredients for it to be green. What we’re saying is you don’t have to make this new product at all."
Environmental experts agree that reusing products does have benefits. Not entirely altruistic, eBay has suffered from shrinking market share and a push for ecologically minded shoppers is a strategic move.
Items qualified as green by eBay might be pre-owned or recylced in some manner. The ad campaign will feature a five-page insert appearing in 15 Hearts magazines starting in April – to coincide with Earth Day. It showcases sustainable products in room displays. A sample tag: “Choosing a previously owned espresso machine saves 90% of the CO2 needed to produce a new one. So you get the jolt you need without compromising mankind."
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