The Gap has launched a pop-up store on Robertson Boulevard in Los Angeles to showcase its new premium denim collection. The pop-up store, called the 1969 Jeans Shop, will carry the company's new 1969 Premium Jeans denim line, named to reference the year Gap was founded.
Company executives said they hope the jeans collection will help Gap break into the designer denim market, which has somewhat successfully curbed the effects of the recession.
1969 Jeans Shop will be open until Sept. 27.
No comments:
Post a Comment