Summer music festivals, with their huge and more or less captive audiences, have proven to be fertile ground for business and marketing ideas, from sponsored showers to recyclable tents.
The latest to join the flock is a retailer that offers just about everything a festival-goer might need or want.
Based in London's Spitalfields market, the Marsh Mellow Festival Boutique sells rubber boots, water bottles, hats, tents, sleeping bags and other stylish and useful camping and outdoor gear.
Targeting consumers nationwide, Marsh Mellow also sells many of its products through an online store, as well as tickets to most music festivals.
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