Industry Report: The Mobile Retail Experience

http://www.wds.co/enlighten/mobile_retail/mobile_retail_experience.pdf

Article: How Luxury Brands Can Use Mobile to Enhance the In-store Experience

… brands can ensure that relevant campaigns have several touch points, all working in conjunction to convey a singular message. Interactive in-store elements, like Diesel’s fitting room kiosk that allowed customers to try on clothes and immediately post pictures of themselves to Facebook, getting instant feedback from their friends that potentially influenced purchase, or MaxMara stores recent in-store contest surrounding their iPhone Cube application, all help to connect online with offline … It all comes down to structuring internal communications to ensure brand initiatives are executed on various levels and that teams, from the in-store staff to the corporate marketers, are involved in brand activations.

http://luxurysociety.com/articles/2011/01/how-luxury-brands-can-use-mobile-to-enhance-the-in-store-experience

Showcase of Beautiful (or Creative) E-Commerce Websites

http://www.smashingmagazine.com/2011/01/25/showcase-of-beautiful-and-fresh-ecommerce-websites/